Since we are a graphic design service and a blog at the same time, we thought we’d share the strategies some of the most skilled users of Pinterest use. If you don’t know what Pinterest is or just have no idea how it could help you in your designer journey, listen up! Pinterest is all about pins. These pins can be anywhere between long infographics, product photos, how-to’s to an intriguing question or statement that captures attention and leads someone to your blog or online store. This place has everything for everyone, so no matter where you’re in your graphic design journey, Pinterest should be a place you master as early as possible.
Step 1: The size of your pin
Let’s say you’ve crafted well researched blog and want to share on Pinterest to get more impressions and shares. This is the first step, where people screw things up. Square pins are bound to perform worse than those that are crafted especially for Pinterest. The dimensions you should use are: 735x1102 pixels. Why? Because this is the optimal size and the Pinterest algorithm approves this size the most.
Step 2: Select the right color
On Pinterest color is important. Very important. Choosing one is not difficult at all, but you shouldn’t be random either. Go red. It’s been shown that pins with a dominating color being red get more re-pins than those with the dominating color blue. Now, since you want more eyes on your pins, appeal to the greater audience and play by their rules.
Step 3: Headline, Headline, Headline!
What about the headline? Only that it’s the most important part of your whole pin. Sure, the quality of the image is important and the content has to be up to scratch, but all of that doesn’t matter is no one is going to open your pin. Crafting an intriguing headline can be difficult at first, but you’ll get the hang of it after a few tries.
Step 4: Upload your pin to related group boards
Group boards are a gold mine for attention on Pinterest (if you don’t know what are group boards, we’ll have an article about them soon). Check the rules and make sure your pin isn’t violating them. This is a crucial step, as you really don’t want to lose your privileges of posting to a large audience. Read the rules again. Are you sure you don’t violate them? Good. Now upload and enjoy the organic traffic from Pinterest!
Some of you might be wondering: “Well I’m a graphic designer, why would I care about Pinterest? Instagram is the way to go!” Well… You’re not wrong, but you're far from being right. Pinterest offers a large audience and that fact alone should encourage you to explore it. Link the pins to your portfolio of designs, share your designs and then link people back to your Instagram. Simple right? Don’t put all your eggs in one basket.